The integration of advanced artificial intelligence (AI) systems and large language models (LLMs) has the potential to revolutionize the esports ecosystem by affecting game publishers, professional players, and the nature of esports games themselves. This article examines the relevant advancements in generative AI, their capabilities and limitations in context of gaming. It explores how AI-driven innovations can streamline game development processes, foster fair competition, and enable new types of esports games, including open-world and story focused collaborative games. Furthermore, the article delves into the potential impact of AI on game control mechanisms, the introduction of smart non-player characters (NPCs), and the emergence of human-AI esports.