This study explores the potential of Go (Baduk) industry in thhe digital era by analyzing the viewing motivations of spectators and examining the applicability of eSports elements. A survey was conducted with 402 adults who have experience watching Go matches, and the data were analyzed using exploratory factor analysis, t-tests, and one-way ANOVA. The results categorized viewing motivations into nine factors, including 'Entertainment,' 'Skill Development,' 'Vicarious Achievement,' and 'Technical Appreciation,' with 'Entertainment' being the highest. Significant differences were found in viewing motivations based on age and skill level; notably, viewers aged 60 and above showed higher motivation in 'Vicarious Achievement' than viewers aged between 20 to 30 and exhibited stronger overall viewing motivations as their skill level increased, particularly in 'Skill Development.' This study highlights the potential of leveraging digital platforms and selected eSports elements to enhance audience engagement and address diverse viewer demands. The findings provide strategic insights for developing tailored content, strengthening interaction, and adapting Go to align with the digital age while maintaining the traditional essence of the game.